Modelagem de Equações Estruturais com GSCA Pro: Tutorial para Pesquisadores de Administração

Authors

  • Aimãn Ibrahim Mourad FEI

Abstract

This article presents a practical and educational tutorial on the use of GSCA Pro, a free component-based structural equation modeling software. The objective is to fill a methodological gap in the Brazilian literature by offering an accessible and systematic resource that allows for expanded use of GSCA among researchers in the field of Administration. Considering the predominance of PLS-SEM in the Brazilian context, the objective is to present GSCA as an equally rigorous, yet still underexplored, methodological alternative. The tutorial guides the reader through all the stages of analysis in GSCA Pro, from data preparation to result interpretation, using simulated data and a theoretical model inspired by the literature on purchase intention. Procedures such as model definition, analysis execution, interpretation of key metrics, and verification of quality criteria are detailed in a final checklist with the fundamental steps. By providing free and systematized material in Portuguese, this article expands the methodological repertoire of faculty, students, and researchers, encouraging the adoption of more diverse and robust practices in structural equation modeling.

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Published

2025-10-30

How to Cite

Mourad, A. I. (2025). Modelagem de Equações Estruturais com GSCA Pro: Tutorial para Pesquisadores de Administração. International Journal of Business Marketing, 10(1), 69–84. Retrieved from https://ijbmkt.emnuvens.com.br/ijbmkt/article/view/336

Issue

Vol. 10 No. 1 (2025): IJBMKT

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Articles

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Copyright (c) 2025 Aimãn Ibrahim Mourad

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