Vol. 3 No. 2 (2018): IJBMKT

Articles

• Marketing and the new media content production from the social media monitoring

  Cristian Luis Schaeffer

  003-015

  • pdf (Português (Brasil))

• Content popularity analysis in social media a study in higher education institutions

  João Coelho Soares, Lenoir Hoeckesfeld, Aléssio Bessa Sarquis, Jacir Lenoir Casagrande, Maurício Andrade de Lima, Jackson Cittadin

  016-030

  • pdf (Português (Brasil))

• Cultural Dimensions and Advertising appeals A Review of Studies on the Topic

  Helison Bertoli Alves Dias, Lucas Lira Finoti, Flávio Luiz von der Osten

  031-042

  • pdf (Português (Brasil))

• The Innovativeness manifestation in the Marketing Strategy Process A Case Study

  Helison Bertoli Alves Dias, Lucas Lira Finoti, Flávio Luiz von der Osten

  043-055

  • pdf (Português (Brasil))

• Academic Big Data One of the Contemporary Challenges of the Marketing Research

  Maria Amália Dutra Machado

  056-067

  • pdf (Português (Brasil))

• The influence of the activity of discontinuation with the future in the materialism behavior of university students

  Michele Bielinski

  068-075

  • pdf (Português (Brasil))

• Absorptive capacity as a dynamic capacity approaches and directions related to the construct

  Camila Carlos da Rocha

  076-087

  • pdf (Português (Brasil))

• Behavior of consumers of cosmetics in the best age differences or similarities between genders?

  Ana Claudia Saldanha dos Santos, Andressa Hennig Silva, Martiele Gonçalves Moreira, Cristiane de Souza Araújo

  088-097

  • pdf (Português (Brasil))